I'm a Product Designer based in Los Angeles, California. I create and validate web and mobile experiences using UX best practices and my background in research.
Web Design & Application Wizard
Led research and design on a cross-functional team building the City of Los Angeles' flagship platform for Transportation Demand Management (TDM) compliance.
Reduce information density for real estate developers' application process while helping LADOT streamline their client accounts and documents.
The proof of concept/prototype was approved by the Los Angeles City council for development. The project is currently in alpha testing and I continue to provide support as a consultant on an as-needed basis.
Web & Mobile Sales System
Worked as a hybrid designer and researcher on the SmartPath™ team to validate and iterate on Toyota®'s pilot sales system.
Guide car buyers down local sales funnels with a focus on the transition of online shopping to in-dealership purchasing.
After conducting multiple rounds of usability testing, several areas of the buyer journey were streamlined, including user flow, readability, and comprehension. These iterations are live on participating dealership sites.
IA & Responsive Web Design
Worked as a researcher and designer on a cross-functional team delivering a proposal and prototype of a job search tool focused on work impacting the Los Angeles homeless community.
Streamline job listings across multiple non-profit organizations into a centralized database capable of search and filter queries.
Helped the Los Angeles County Homeless Initiative's mission to lower barriers to finding work assisting the homeless community by providing a tool which allowed them to quickly consolidate jobs from multiple sources.
© 2020 Nicole Doan. All Rights Reserved. All Trademarks Are the Respective Property of Their Owners.
